Jessica Carson

Cognitive Scientist.
Creativity Researcher.

Author.
Creator.
Cat Mom.

Jessica's research focuses on the intersection of creativity, entrepreneurship, and human potential — exploring who creates, why they create, what they create, and how modern shifts, like AI and social media, are threatening the creative act.

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Jessica Carson — About
Jessica Carson

Hi! I'm
Jessica.

I'm an author, researcher, and educator working at the intersection of psychology, creativity, entrepreneurship, and human potential. I began my career as a Neuroscience & Psychology Research Fellow at the National Institutes of Health before moving into the startup and venture ecosystem, where I studied the minds of entrepreneurs and creatives alongside building businesses with them. I served as Head of Innovation at the American Psychological Association for five years. I'm the author of Wired This Way (Chiron Publications) and Full Color (forthcoming), and am currently pursuing a PhD in Psychology, where my research centers on creativity, authenticity, meaning, and the challenges technology poses to the creative act. I write, speak, and teach at universities and organizations around the world. As for Jessica the human, I love animals, philosophy, and watercoloring (poorly).

NIH Neuroscience & Psychology Research FellowHead of Innovation, American Psychological Association
Adjunct Professor, NYU · Expert in Residence, GeorgetownTED Speaker
Author, Wired This Way & Full ColorStartup & VC Alum
PhD Candidate in PsychologyFounder & Executive Director, Center for Human Creativity
Jessica Carson — Research

Research Focus Areas

Creativity

Creativity

I study the psychology of authentic creativity and the forces that threaten it: self-censorship, conformity, extrinsic motivation, social anxiety, and beyond.

Entrepreneurship

Entrepreneurship

I map the minds of entrepreneurs: their wiring for sensation-seeking, curiosity, achievement, passion, and other productive yet often combustive traits.

Technology

Technology

I explore the threats technology poses to human creativity — from the algorithmic pressures of social media to the question of AI-generated 'creativity.'

Incorporating perspectives from

Cognitive Science Humanistic Psychology Existential Philosophy Media Psychology
Jessica Carson — Current Research

Current
Research

Cat painting

01

Beyond Originality & Effectiveness: The Conceptualization & Development of an Authentic Creativity Scale

Develops and validates the Authentic Creativity Scale — measuring whether a creative work reflects the creator who brought it into being, and whether a work's authenticity influences the meaning, satisfaction, inspiration, and emotion felt by creators and audiences.

02

The Censorship Paradox: Does Disinhibition Increase Self-Censorship Online?

Tests the counterintuitive hypothesis that exposure to disinhibited online environments leads creators to self-censor more by heightening fear of negative evaluation.

03

The Creator Dilemma: Inauthenticity & the Psychological Costs of AI-Assisted Creative Expression

Examines whether using generative AI to complete creative work triggers feelings of inauthenticity and negative affect in creators — particularly those for whom creativity is central to their identity.

Jessica Carson — Testimonials

Testimonials & Endorsements

Jessica Carson speaking

The essential user's manual for the entrepreneurial spirit... I only wish I'd received this profound, comforting guidance when I began my journey.

Justin McLeodFounder & CEO of Hinge

Points the way to a healthier life as an entrepreneur, as the first step in any worthy personal or professional pursuit is being honest about one's own experience.

Jon StaffFounder & CEO of Getaway

The shared language we have has enriched our daily interactions, allowing for greater insights to how each of us operate, provoking empathy, confidence and above all, trust.

Carissa BradyPartner, Latticework Investment Group

Her sessions are a must for any venture firm or high-horsepower company. We've invited her back a half-dozen times — our founders can't get enough.

Stephen HaysFounder & Managing Partner, What If? Ventures

This is a message that should be emphasized in universities, incubators, and institutions responsible for educating the next generation.

Howard W. BuffettPhilanthropist & Economist

The psychiatrist's dream come true — clinically robust, empathetic, and actionable.

Nina Vasan, MD, MBADirector of Brainstorm, Stanford

Deep insights and a road map for enhancing entrepreneurial success.

Harris Eyre MD Ph.D.Brain Health Entrepreneur, Neuroscientist & Innovation Diplomat

Like a Canterbury Tales of entrepreneurs, you will soon be walking your journey with fellow pilgrims... she will show you that creativity and disorder go hand in hand.

Andy DunnCo-Founder of Bonobos & Founder at Red Swan Ventures

If you are a parent, you read The Secrets of the Baby Whisperer. If you work with founders, you should read Carson's Wired This Way.

Osnat BenariVP, WeWork Labs

An endearing, ageless guidebook for the entrepreneurial spirit.

Martin DittoFounder & CEO, DITTO

A unique formulation of a path to wellness and wholeness for entrepreneurs... she helps us to understand that entrepreneurs are not only people, but people who matter.

Michael Freeman, MDClinical Professor of Psychiatry, UCSF

A unique and much-needed perspective on the mental and emotional health challenges faced by those trying to create a new world.

John StokesFounding Partner, Real Ventures

Carson attends to the whole experience of being a creator — not just the photoshopped and edited versions we often see in the media.

Luke Arthur BurgisProfessor at Catholic University & Author of Wanting

Refreshingly unravels the oft-repeated platitude 'bring your whole self to your work.'

Jessica StrausVenture Partner, Dundee Venture Capital & Kauffman Fellow

Part self-exploration, part examination of the creative spirit, and part manifesto. But the sum is even greater than the excellent parts.

Allen GannettFounder of TrackMaven & Author of The Creative Curve

She provides a clear message to any aspiring entrepreneur that IT IS OK TO BE YOU.

Jeff ReidFounding Director & Professor, Georgetown University Entrepreneurship Initiative

Should not only be required for anyone that aspires to build products in the 21st century, but also for those people who work with them... insights are relatable and rare.

Chris MessinaInventor of the Hashtag

A user-manual for the creative mind, and a guide for those who live in their wake.

Jason SilvaFuturist & Former Host of Brain Games

If you are an entrepreneur, you MUST read this book if you want to understand yourself and succeed in business... you can't afford not to.

John Gartner, Ph.D.Author of The Hypomanic Edge

Carson demonstrates the complexity of a creator's mind... composed harmoniously to shape a beautiful work of art. Breathtaking.

Christian Busch, Ph.D.Faculty at NYU & Author of The Serendipity Mindset